About DSG

DSG helps B2B companies implement their “Big Ideas” for driving growth through playbooks, training, and reinforcement.

What We Do

Sales and marketing executives retain DSG to create practical, sales-friendly Playbooks in 4 areas:
strategy, messaging, process, and coaching.

STRATEGY

MESSAGING

PROCESS

LEADERSHIP

CLIENT-SPECIFIC
SALES ENABLEMENT PROGRAMS

These client-specific playbooks are the foundation for experiential training programs that build momentum and lead to mastery of the content, tools, and practices in each playbook. As leaders look to onboard new reps faster, launch new products, or change the selling strategy, DSG’s playbook approach can be an accelerator for both aligning and enabling the sales channels.

Helping the Community

Leveraging our experience working with B2B companies, we partner with nonprofit organizations to equip their teams with content, tools, and training that maximizes their impact.

Team-Based Approach

DSG builds a client engagement team by carefully matching the capabilities and experience of our delivery resources with the requirements of each client project.

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Core roles on a project team include:

FACILITATOR
& TRAINER

Leading design workshops and experiential training sessions

PLAYBOOK
CREATOR

Leading the creation and production of content and tools

RICH MEDIA
CONSULTANT

Leading video capture and post-production

GRAPHIC
DESIGNER

Leading the creation
of compelling visuals, layouts, and digital publishing

Leadership Team

We’re led by a team who values creating through smart collaboration, putting others first, and making things better.

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Matt McClendon

President

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Tanner Mezel

Head of Strategy & Marketing

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Arriane Emdad

Client Delivery Leader

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Belinda Plastiras

Finance Leader

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Tega Olotewo

Technology Leader

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Rachel Bodayle

Content Marketing Leader

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Michael Sutterfield

Rich Media Leader

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Terra Stafford

Graphic Design Leader

Want to Join the DSG Team?

Let's Talk