Demand Gen Director

Are you a business outcomes focused demand gen marketer? DSG is growing its marketing team.

Job Description

Reporting to the VP of Sales and Marketing, the Demand Generation Director will develop a comprehensive demand generation program targeting prospective, current, and past clients that result in increased brand awareness, leads, pipeline, and revenue. You will need to be business outcomes focused and will work closely with DSG’s senior leadership team, content marketing leader, SFDC leader, research management team, and other subject matter experts.

You will need a successful track record of creatively marketing B2B solutions to executive level buyers. The ideal candidate has 7-10 yrs experience marketing a B2B technology or professional service.


  • Create custom lead generation programs targeting net new, existing, and past clients and partners. Implement the programs across multiple channels (e.g. email, PPC, social, SEM, SEO, nurturing and re-targeting)
  • Improve DSG’s approach to MQL lead scoring and associated lead nurturing efforts, and automate lead follow up and nurturing after the sales team engages a lead and completes an initial meeting
  • Ensure a successful hand off of leads to the sales team so that 100% of leads are pursued, the maximum number of initial meetings are completed, new opportunities are clearly tied to the initial leads, and leads are cultivated when there is no current opportunity
  • Optimize DSG’s alumni tracking and cultivation program
  • Manage the lead generation program calendar, ensuring that all activities occur as planned and that campaigns are executed on time, including scheduling, design, production, and reporting
  • Test new marketing strategies, tools, analytics approaches, lead sources, etc. to build a strong pipeline of new leads and opportunities
  • Own demand generation analytics (e.g. campaign effectiveness, business impact on lead-to-close process, impact on account expansion success, etc.) and present insights to DSG leadership to facilitate marketing investment decision making

Experience & Qualifications

Demonstrated experience achieving
defined business outcomes through
demand generation programs

7-10 years of experience designing
and executing demand gen
programs at a B2B company

Hands-on experience working
with marketing automation
solutions and SFDC


Experience working directly with
sales to connect the demand gen
program with sales conversations and outcomes

Strong analytical skills (Ex: email marketing, A/B testing, impact of various demand gen channels, reporting on business impact, etc.)

Comfortable with the natural
tension between day-to-day
tactics and long-term strategy

Apply Now

Email your resume by clicking the button below to apply.


Company Profile

DSG is a management consulting firm that has specialized in sales and marketing enablement for the past 25 years. Executive teams engage DSG to enable their sales channels to effectively implement new growth strategies. DSG’s services include consulting, playbook development, training, and change management across four core practice areas: strategy, messaging, process and leadership. DSG clients include Adobe, Comcast, Thomson Reuters, GE, SAP, LinkedIn, Xerox, FedEx, Honeywell, and Siemens. DSG’s growth rate has been an average of 20% per year since 2010 based on increasing market demand, innovative new products like the “vPlaybook” web app, new services including rich media development, and ongoing investments in sales and marketing.

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