RES is a software company that enables and secures digital workspaces.
CEO, Al Monserrat
CMO, Tracey Mustacchio
VP of Products, Stacy Leidwinger
VP Americas, Gene Bonacci
VP EMEA, Carsten Thomsen
Director Sales Enablement, Eddie van Ravesteijn
New leadership at RES wanted to transform the global sales process, drive predictable growth, and align sales and marketing around the ideal sales engagement approach.
Create Consistent Sales Messaging
Align marketing and sales across every geography around a compelling sales message that will enable sales to influence the customer buying process.
Adopt Common Sales Disciplines
Transform the global sales process to drive more predictable growth
Accelerate Change through Sales Coaching
Reinforce new sales behaviors through effective sales coaching practices
“One important piece of our DSG partnership is the agreement that the more successful we are as a company through the enablement, tools, and processes, the more successful DSG is as well.”
Al Monserrat, CEO
“A key to success has been our team’s acceptance of the vPlaybook web app. The ease with which the playbooks are maintained, the engagement the app creates between our team, our partners, and our customers is extraordinary.”
Al Monserrat, CEO
Specific contributions by DSG that accelerated sales momentum at RES:
RES increased revenue 35% YoY in the first year of the engagement. The process has led to increased deal sizes, more repeatable sales cycles, and shorter sales cycles. This transformation created an interactive conversation with prospects transforming the selling process from a product presentation to a solution conversation.
“With DSG we were able to align sales and marketing. The most significant business outcomes were greater predictability and increased revenue of 35% year over year.”
Tracy Mustacchio, CMO