Sales needs to know your company is committed to the change to sell with deeper insight into specific industries. We often see sales teams ignore the strategy thinking it’s a new “flavor of the month.”
Your salespeople may be great at selling individual products, but how do you get the team up to speed telling a broader story? Your salespeople need to become more strategic in how they engage customers, but their comfort zone is selling individual products. Selling an integrated solution requires changing who sales people talk to and how they talk to them.
Creating new product or service offerings is one of the most common growth strategies. New offerings are often created in response to competitive pressures, gaps in the marketplace, or new technologies that enable greater innovation. Here are some best practices and worst practices for launching a new product.
Your company has created initial momentum and success. There’s a lot of excitement. How can you replicate this on a broader scale? Scaling for growth is about translating your initial success to a broader set of resources. You’ve figured out the product market, and now it’s time to take things bigger.