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5 Principles for Sales Messaging & Costume Contests

Blog 9 sales costume contest cover

Every year some very good friends of ours host a Halloween party where costumes are mandatory and they give out cash prizes for the best costumes. Naturally, with my competitive nature, I play to win. After all, if you are going to do something, you should do it well, right? Go big or go home, as they say.

Richard web2017By Richard Ellis

Sales Insight Roundup: The Importance of Sales & Customer Experience, Optimizing Your LinkedIn Profile

Blog 9 reading2

The sales insight roundup gathers news, research and provocations from thought leaders in sales and leadership. Here’s what we found interesting this week:

Rachel web2017By Rachel Bodayle

Why a Self-Focused Sales Message is Costing Your Team Wins

Blog 9 cartoon sq2

A common reason for losing sales deals is not addressing the customer’s needs. Many sales conversations focus too much on a product’s features and functions rather than on addressing the customer’s business problems. Salespeople often default to product demonstrations and presentations, rather than mapping recommended solutions onto a customer’s business problems. When the sales message stops being self focused and starts being other focused, things turn around. We call this dilemma “S” (self) vs “O” (other) focused.

Scott web2017By Scott Presse

Sales Insight Roundup: The Week in Sales Enablement | Oct 20, 2014

Blog 9 reading2

The sales insight roundup gathers news, research and provocations from thought leaders in sales and leadership. Here’s what we found interesting this week:

Rachel web2017By Rachel Bodayle

Enabling an Insight Sales Approach at Concur

Blog 9 field actions sq

Expense management service provider, Concur Technologies, was looking for a way to translate insight selling into real sales-ready tools for their sales reps. DSG joined the mix to help unite the high-level strategy with the actual words used in daily sales conversation. 

Rachel web2017By Rachel Bodayle
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