The key to long-term sales transformation success for a global B2B company like Korn Ferry is executive sponsorship. Korn Ferry and DSG got executive sponsors involved early in the process, taking ownership. Leadership participated from the playbook creation to sales training.
The key to success long term of these types of program is executive sponsorship. That's pretty daunting for a global firm, because your leaders are all over the globe. What we found was by getting those executive sponsors in early, and taking ownership in fact the session that we're having here today. They're actually up there teaching it. The success that we've seen born out of this again because it's leader led, has been really remarkable for our organization.