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Sales Transformation

Every company has “Big Ideas” for growth such as new products, new messaging, new channels, improved productivity, or a shift in sales culture.

DSG’s approach to sales transformation accelerates the conversion of those “Big Ideas” into momentum and sustainable results.

What is a Sales Transformation Program?

Sales transformation starts with executive alignment workshops that lead into playbook development, training, and continuous enablement of the sales channels.

What is a Sales Transformation Program?

Sales Transformation = Strategy Implementation.  
The 4 phases of transformation are mapped out below.

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DEFINE
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Sales transformation begins with an assessment and planning process.

A transformation plan is created through in-person workshops and virtual collaboration with executive stakeholders resulting in buy-in and commitment to a well-defined sales change program.

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BUILD
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Four categories of sales playbooks are developed in collaboration with "thought leaders" and subject matter experts across the organization:

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LAUNCH
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Playbooks and associated content, tools, and training are delivered through DSG’s vPlaybook web appwhich is launched from each client’s CRM system, LMS, or sales portal.

Momentum begins to build through in-person training workshops, virtual training sessions, and video-based training modules.

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ENABLE
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Sales transformation programs are designed with the end in mind. Continuous enablement through coaching, training, and certification activities ensure that new strategies, processes, and messaging are fully operationalized and targeted outcomes are achieved.

Why DSG?

CHANGE
THAT STICKS

Proven sales change
management approach

PLAYBOOK
APPROACH

Sales-friendly,
“just-in-time” tools

YOUR BEST +
DSG’S BEST

Your insight plus
our client experience

SCALABLE
APPROACH

Scale with or without
ongoing DSG support

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